Instagram’s subscriptions are just entering tests.
For example, despite being a longtime home for creators, Meta is only now spinning up new efforts to cash in on those economies through things like tips and subscriptions. What’s ultimately the issue is that Meta lacks diversified revenue streams - ads account for 98% of its revenue. Both Snap and Pinterest have more nimbly weathered the disruption caused by the iOS privacy changes, according to their own earnings and the accompanying stock recoveries. That’s not all TikTok’s fault, of course, Meta plainly said that Apple’s privacy changes introduced last year already cost it $10 billion in lost sales during 2021.īut even Apple can’t be fully at fault here. And it reported Q1 revenue guidance of $27-29 billion, down from Q4’s $33.67 billion. The company reported $10.3 billion in profit in the quarter, and EPS of $3.67, falling short of Wall Street’s expectation of $3.84. TikTok isn’t just taking away users, it’s eating into Meta’s revenue. CEO Mark Zuckerberg told staff to focus on Reels and other video projects, even as the company is simultaneously building out features with the metaverse in mind - like cross-platform avatars. Meanwhile, Meta is attempting to navigate a future to some sort of immersive “metaverse” that won’t be realized for perhaps a decade, while also trying to fend off the TikTok threat.
In addition, Meta’s family of apps (FB, Instagram, Messenger and WhatsApp) reported slower growth than in past quarters, from 2.81 billion to 2.82 billion. Those are still mind-blowing user numbers to be sure, but it’s the first real hint as to how Facebook’s inability to reach the younger generation and competition from TikTok could be stalling its growth. In its Q4 2021 earnings, Facebook reported its first-ever loss in daily active users, from 1.93 billion in Q3 to 1.929 billion in Q4. The short-form video app has managed to do the seemingly impossible: stop Facebook’s growth and cut into its ads business. On top of the ongoing issues over content moderation and the general harms of social media - as the world was alerted to by whistleblower Frances Haugen - the company, at last, also has a formidable threat to its future in the form of TikTok. While it may be a hair too soon to say it’s the beginning of the end of Facebook, the social giant now called Meta is finally starting to feel the combined impacts of a number of challenges hitting all at once. This Week in Apps offers a way to keep up with this fast-moving industry in one place with the latest from the world of apps, including news, updates, startup fundings, mergers and acquisitions, and suggestions about new apps and games to try, too.ĭo you want This Week in Apps in your inbox every Saturday? Sign up here: /newsletters Top Stories Apple’s iOS privacy changes & competition catch up with Facebook, err Meta This was up 20% from 2020 when 193 apps and games topped $100 million in annual consumer spend, and just eight apps topped $1 billion. In 2021, 233 apps and games generated more than $100 million in consumer spend, and 13 topped $1 billion in revenue.
In markets like Brazil, Indonesia and South Korea, users surpassed five hours per day in mobile apps in 2021.Īpps aren’t just a way to pass idle hours, either.
And they’re not even the world’s heaviest mobile users.
FACEBOOK DOWNLOAD 2021 TV
The average American watches 3.1 hours of TV per day, for example, but in 2021, they spent 4.1 hours on their mobile device. In addition, consumers are spending more time in apps than ever before - even topping the time they spend watching TV, in some cases. Downloads of apps also grew by 5%, reaching 230 billion in 2021, and mobile ad spend grew 23% year-over-year to reach $295 billion.
FACEBOOK DOWNLOAD 2021 ANDROID
App Annie says global spending across iOS, Google Play and third-party Android app stores in China grew 19% in 2021 to reach $170 billion. The app industry continues to grow, with a record number of downloads and consumer spending across both the iOS and Google Play stores combined in 2021, according to the latest year-end reports.
FACEBOOK DOWNLOAD 2021 SERIES
Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.